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Magna Vitae secures new cultural contract and Ramsgate will benefit!

Home / About Ramsgate / News / Magna Vitae secures new cultural contract and Ramsgate will benefit!

05 July 2017

Ramsgate Festival 2016
Magna Vitae Trust for Leisure & Culture will work with the ECB (England & Wales Cricket Board) to deliver two exciting Play at the Seaside events with a cricket twist – and the first one is coming to Ramsgate Festival.

Taking place this summer in Ramsgate and Skegness, the events will use cultural activity to engage families, children and young adults in a variety of entertainment and entry-level cricket activities.

Visitors of all ages are invited to take part in casual cricket through these innovative fun events which will include all kinds of entertainment and opportunities to play.

Play at the Seaside 2017 will take place in Ramsgate on the opening day of Ramsgate Festival, July 22 and at Skegness on August 19.

The summer of 2017 is a key time for cricket to identify ways to engage more people in the sport, whether through current methods or new scalable approaches. It is hoped that Play at the Seaside 2017 will offer one solution to get more people picking up a bat and ball.

The first Play at the Seaside event takes place on the opening day of the Ramsgate Festival.

Maritime attired Beach Rangers and volunteers will offer traditional seaside fairground style entertainment, activities and bat and ball games, with beach cricket sets available for free hire, exciting giveaways and a host of prizes to be won. The day even has its own special hashtag: #playramsgate and it is anticipated that England cricket stars will be tweeting their support for the activities taking place on Ramsgate Beach, 11am – 6pm with pop up appearances in Ellington park and Government Acre.

This year Ramsgate Festival takes place alongside the historic regatta Ramsgate Week, July 23 - 28.

The Festival will also include The Big Opera Takeover centred around screenings of the brand new production of Handel’s Semele by Garsington Opera on a huge screen on the beach, with opera themed family friendly activities and pop up performances taking place all day.

In Skegness, Central Beach and Tower Gardens will be transformed with seaside decoration and visitors will be entertained by traditional music and entertainment including a coconut shy, street theatre, Punch & Judy and much more, all with a cricket-inspired edge.

Mark Humphreys, CEO of Magna Vitae said:We are delighted to be delivering this project which combines two of our core focuses, culture and leisure, to get more people, more active, more often. We are proud to be working on this project with the ECB, and hope to deliver something spectacular for the people of Skegness and Ramsgate.

Terry Askew, Ramsgate Festival Director, said:Our Festival this year is about celebrating the unique maritime location of Ramsgate, in as many ways as possible. Our theme, Dream Marine, encourages everyone, visitors and residents alike, to dare to dream, to dream big and to make all our dreams come true -We are thrilled to have Magna Vitae at the Festival with the first ever Play at the Seaside – which promises to be brilliant fun and really different from anything we’ve done before.
Written by:
Lorraine Williams,
PR Ramsgate Festival


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